Imagine it . . .
GUDWKND is a series of fashion collections designed and handmade by Columbus, OH designer Jarrett Williams. Founded in 2018, GUDWKND was imagined and brought to life on a Friday night with the idea of bringing excitement into urban wear culture.
The philosophy behind GUDWKND is to craft a wardrobe to look forward to. Whether planning those crazy nights out in the city, out of town trips with your friends or turning up at that house party where you might run into that certain someone. Each piece is gender neutral, to represent the fluidity of fashion.
GUDWKND collections are limited release and continuously changing and evolving over time to bring you fresh, new designs. Everyday we are working to bring you something new. So make sure you're keeping an eye on us!